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Gaming

PC Gaming Zone: Updates and new game releases, hardware benchmarks, esports, and gaming culture.

ea layoffs developers industry with video

EA says generative AI will make gamers spend more, speed up development time

A hot potato: Electronic Arts is an organization that arguably only misses out on the title of "most-hated game company in the world" because Ubisoft exists. As it turns out, EA loves generative AI. CEO Andrew Wilson has been praising the technology, claiming it is set to make EA 30% more efficient while boosting monetization by 20% over the next five years. It also sounds like it will cost more game developers their jobs.
amd radeon gpu graphics card amd radeon

AMD RDNA4 graphics cards may only receive a minor bump in ray tracing performance

Rumor mill: Although the last few generations of AMD graphics cards have matched their Nvidia equivalents in rasterization performance and often featured more memory, Team Red has been a step behind in hardware-accelerated ray tracing ever since it debuted in consumer hardware. New information regarding the company's next GPU lineup suggests the situation won't change.
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