The iPhone 12 is the first iPhone in several years that really does feel like something new. But I can’t point to any specific single feature that makes it feel that way. The 5G is fine. MagSafe is convenient, but we’ll have to see if there’s a real ecosystem there. The OLED screen is lovely but also kind of table stakes for smartphones these days. The new design is elegant and modern, but it’s hard to tell you to buy a phone because it’s pretty.