Ubisoft says it won't back down from NFTs, will stick to its 'principles'
Ubisoft says people will come to accept NFTs in the same way as DLC and season passes
It's not every day that you can get a free AAA game like GTA 5, but thanks to periodic giveaways, gamers' libraries are bursting with great titles. But we must ask, how this is a valid business strategy?