The MacBook Pro M3 and M3 Max are debuting to positive reviews, delivering more power than before and for the first time, offering a black finish. The base model M3 is very close to the MacBook Air 15 M2, though.
Apple insists it respects users' privacy more than Google
Is it Apple and everyone else, even for CPUs?
The big picture: Apple's M3 launch stood out for its focus on how people actually use computers, the lack of AI acronyms and the fact that they launched three chips all at once. It is only getting harder to compete with them. As with all things Apple, the M3 has been extensively covered in the press, but beyond the performance metrics, a few things stood out for us, and here's our thesis on the overall sector.
Buying a desktop PC? You can build one yourself or you can buy a "pre-built." The latter can definitely make sense in some cases as we'll show you, just make sure you pick a good one.
Only iOS 17 is vulnerable for Apple, but Android and Windows are also susceptible
Behind the scenes of Apple's Halloween keynote
Watch the whole thing right here
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Why it matters: Five years ago there were only two companies that made CPUs, today there are a dozen. Most of the new entrants went after the big, profitable data center market, but now competitors are coming for PCs. Nvidia and AMD are reportedly preparing Arm-based CPUs for PCs. With Microsoft opening up the market for Arm laptop CPUs, this spells bad news for Qualcomm today, and potentially bad news for Intel over the very long term.
Presidents rarely veto bans, though Obama did it in 2013
All AirPods models will reportedly be refreshed over the next couple of years
Most of Apple's subscriptions are now more expensive
New iMacs and MacBook Pros will likely be on show
Facepalm: He sold his 10% stake in Apple less than a month later.
Apple is able to offset some expenses thanks to lower NAND flash prices
Amid rising tensions with the US
Apple expects next-gen MacBooks to boost sales next year
Apple Pencil minimum price falls to $79 in November
First the overheating problems, now this
Apple could tap into MagSafe to power the feature
An "inflection point for the PC industry"