Nvidia has launched a new initiative designed to better prepare gamers for 4K gaming. Leading the way are a number of top-tier boutique PC builders including Falcon Northwest, Digital Storm, Maingear and Origin with which Nvidia has partnered.

Perhaps better described as a marketing push than a 4K initiative, Nvidia says each system will be capable of playing the latest titles like Batman: Arkham Origins, Assassin's Creed IV: Black Flag, Watch Dogs and Call of Duty: Ghosts at 4K Ultra HD resolutions without any noticeable slowdowns.

Collectively known as Nvidia GTX Battleboxes, each machine features an Intel Haswell processor and either two-way or three-way SLI configurations using either GeForce GTX 780 or the GTX Titan cards.

If you've never dealt with a boutique builder before, it's really a pleasant experience as they take all of the guesswork out of selecting components. In my experiences reviewing systems from Maingear and Puget, the companies went above and beyond to make sure everything was done as professionally as possible. Special attention is afforded to things like cable management and they always use premium materials and components.

Of course, you're going to pay a price for top-notch service and cutting-edge hardware and Nvidia's Battleboxes are no different. Pricing starts at around $2300 for a modest configuration and can quickly scale to more than 10 grand for a fully pimped out system like the Digital Storm Aventum II.