Reviewers Liked

  • Automatic 4K upgrades could be a big money saver
  • Delivers the best streaming video available to compatible 4K, HDR and Dolby Vision TVs
  • Existing iTunes libraries get updated to 4K HDR for free
  • TvOS interface is clean and simple

Reviewers Didn't Like

  • Expensive
  • Up conversion of non-4K/HDR video is confusing and doesn't improve image quality
  • HDR processing makes some HD videos look bad
  • No Amazon Video at launch